Comments on: Commoditization vs. innovation? http://ianmurdock.com/commoditization/commoditization-vs-innovation/ Linux old timer. Debian founder. Sun alum. Salesforce ExactTarget exec. Sat, 05 Sep 2015 19:38:18 +0000 hourly 1 http://wordpress.org/?v=4.3.2 By: DavidSchmitt http://ianmurdock.com/commoditization/commoditization-vs-innovation/comment-page-1/#comment-20 Mon, 30 Nov -0001 00:00:00 +0000 http://ianmurdock.com/wp/?p=62#comment-20 To state the obvious: commoditization on one level enables innovation on the next level.

The web technology hasn’t changed fundamentally since the first graphics capable Mosaic release. But the provided applications boomed.

Innovation pushes the frontier. Commoditization is a sure sign, that a particular frontier is broken. Since live on the frontier is harsh, that is also a good sign for consumers. Enabling them to get products that won’t be obsolete next tuesday.

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